Chief Marketing Officer
Department: Executive
Position: Chief Marketing Officer
Location: United Kingdom, Hybrid
Hi, we’re Block Labs, a leading Web3 accelerator providing marketing, financial and strategic advice to Blockchain projects. We focus on projects that help shape the future of Web3; be it digital tokens, NFT’s, metaverse projects and anything else DeFi. Block Labs have already funded some of the fastest-growing Web3 projects of 2022/23, and with further projects underway there’s no better time to join the team!
The Brand
A state-of-the-art decentralised web3 wallet utilising cutting-edge artificial intelligence (AI). We’re empowering users to manage their own digital assets, providing an intuitive and user-friendly interface.
We’re looking for a Chief Marketing Officer to join our Executive Team!
The Opportunity
As the Chief Marketing Officer (CMO), you will be responsible for developing and executing our company's marketing strategy, with a focus on driving user acquisition, engagement, and retention. You will work closely with our Head of Social to deliver community growth & app installs.
Your Mission
- Oversee the implementation of the marketing strategy, leading all efforts including growth marketing, partnerships, product marketing, social media and branding.
- Develop and manage the marketing budget, setting targets and monitoring progress towards key performance indicators.
- Lead growth marketing strategy, dev acquisition, retention and engagement.
- Work closely with the wider leadership team ensuring Marketing is aligned with the overall business strategy and goals.
- Drive content production for articles, blogs, posts, and presentations in collaboration with product and sales teams.
- Develop methods for data-driven decision making; set growth metrics for campaigns.
- Build and manage a high-performing marketing team, providing guidance, coaching, and support as needed.
What will you bring to Block Labs?
- Extensive start-up, growth marketing experience with at least 7+ years in a leadership role building, engaging and motivating a high performing team.
- Results focused; data led marketeer who thrives in a KPI environment
- Experience with LinkedIn, Twitter and other community marketing platforms
- Experienced at creating thought leadership material
- Highly organised, with excellent communication skills and attention to detail.
- Knowledge of the Blockchain and decentralised finance industry language and terminologies
What will you get from us?
- Hybrid Remote: We trust you to get your work done wherever, whenever.
- 25 days + bank holidays + birthday off: Take the time you need, when you need it.
- Company issued tech: You'll recieve a bunch of tech ahead of your first day.
- Comprehensive health benefits: Your wellbeing is a priority to us.
- Weekly lunch: Have a free lunch on us.
- Work/Life balance: Team Members have the freedom and flexibility to organise their own work schedules with a high degree of autonomy in your role.
- Department
- Executive
- Locations
- London, GB
- Remote status
- Hybrid Remote
About Block Labs
Block Labs is the leading Web3 accelerator. Through our investment, strategy and marketing divisions, we help brands thrive on the blockchain.
Chief Marketing Officer
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